How To Digital Marketing ?

 We had enough messages from you guys asking us about what we do and how we're set up, so I'm going to walk you through exactly how we’re different from most agencies you’ve dealt with. Most marketing agencies are found out in one among three fashions. The traditional style goes to be a singular office or even multiple office locations. Everybody’s in those locations all the way from management down to specialists down to content writers, graphics designers, web development. Everything’s done in house. That’s more the traditional way that's been going on for, let's say, the past 30, 40,50 years. The way that people are moving to is kind of the exact opposite of that, which is 100%remote. So with the remote type of setup, you get the flexibility of finding talent in different cities and allowing the employees to have the flexibility of working from home, working from a coffee shop, doing it on their time, except for, let's say core hours of 10:00to 3:00 or something like that. So the remote way works for a few differing types of agencies and a few business models., some of our team is in house every day. Some of our team is remote, 100%, and then as we scale we figure out do we need to bring somebody in 100% in-house, or can that person be remote? It’s a little bit different than what a lot of agencies that we go up against are set up as. So when we're dealing with prospects and trying to close people into clients, they're comparing us to sometimes either a small agency of couple people, sometimes a large agency of60 to 80 or 100, where they're all in a house with multiple locations. Not Very often are we dealt with people that are 100% remote, so it's a little bit different here. We rely heavily on technology when it comes to managing our team. So we have systems put in place. Our project management system is Teamwork Projects. It’s kind of like Asana, or Base camp, or systems like that. Basically, everything revolves around that. When we get a new client, they come into our system, we set them up with a username, wetly not to Email.

 The reason why is because we want to have one central location for all members of our team that is working on things and the client together to have a singular login into our system to where they can access everything, whether it's filed, whether it's messages, whether it's chatting, whether it's content approvals. All that stuff is set into Teamwork Projects. It’s a super dope system, we've been using it for now about two and a half years. All of our processes, approvals, procedures backups. Everything goes on in this system. That’s how we communicate with our teams at different locations and whether or not they ‘rein house or they are remote, working remotely throughout the country. The reason why we chose to go down that pathos that you can't just have Emails going backend forth. Everything needs to be organized with task lists and approvals and Teamwork allowed us to have that central location and also bring clients in. So when the client comes in, they're able to see everything in one spot and it makes it much more efficient from their standpoint when they're trying to share things with other teams or, instead of forwarding Emails and forgetting to CC people, they just go in, everything’s there, everything's categorized with files, approvals, what they needed to do, and it's super easy for them to work through the system. So comparing us to other agencies, a lot of agencies are dealing with typically, in two different categories. Either they're B to B, or B to C, or they’re a combination of both. You’ve got some agencies that do niches out there, where they're working on a specific industry, or they're doing a specific vertical, so either they work with only one type of client, you know, B to C with consumer goods, or B to C with electronics, or something like that. And then you've got people that will say, I only do social, I only do PPC, I only do web development. The way that we're set up to differ from that is that we combine those together to where we’re doing essentially a couple of different industries, but we kind of categorize that, just like our hashtag up on the wall, that says for companies that #make cools hit, or# do cool shirt’s it's a way for us to generalize that.

We work with people that physically make things, they manufacture in an industrial environment. That’s my background, that's what some of our employee's backgrounds are, and we focus on that because we understand exactly the hurdles that they deal with. Whether they're going after the OEMs, manufacturing companies that actually sell the product, and they're making it for them, or they ‘redoing it from a standpoint of going after other subcontract manufacturers. The industrial manufacturing sector is a significant chunk of our business because that's what we know the most. The flip side of that is that we deal with consumer brands that we feel have products, or have services, that really hit home, that we feel like we're excited about. We do not work with real estate companies, dentists, lawyers, retail, any sort of small businesses, or mom-and-pop type shops, or people that have a service to people, or in healthcare, or things like that. We don't get involved in that just because that doesn't excite us and at the end of the day, we want to be excited about the clients that we're bringing in and be passionate about what it is that they do. So we're somewhat selective about markets that we go into, which, from a scaling standpoint and growth, that does provide some sort of hindrance to going, you know, really big really quick. But it also allows you to have controlled growth to where we're strategically going after certain industries or sectors and saying, we want to deal with a mountain biking company. Let’s go figure out who is the best mountain biking company out there. Let’s pitch to them, market to them, do some branding to them, and figure out who out there is available for us to pick up as a client. If we're going into consumer goods, we find products or things that are out there, wearable technology or things that are exciting, new, that aren't just the regular type of consumer goods, and then we figured out that strategically who we want to go after. So there's a lot of times that people comet us and say, will you do our marketing? Can we get some pricing? And we say, that's just not a fit for us because we’re not going to compete with companies that just work with everybody. Our niche is very controlled and strategic to the vision that I have for the agency, so we want to stick with that. If we just go out and do a shotgun and say we’ll do anything with anybody, then that’s going to basically put us into a & quot; me too  So with us being strategic from a size of the company standpoint, we typically do not get involved with a lot of startups unless they are heavily funded, and we feel like there is an opportunity for that product, or service, or whatever it is that they ‘redoing to really scale. We don't just do anything for any size company, even if they're in one of our verticals frogman industry or a product standpoint that we want to deal with. We’re selective to where we have certain thresholds that they have to meet from a current revenue standpoint, and the current budget for marketing before we consider bringing them on. Because at the end of the day, there's a lot of agencies that say, you can spend $1000 on your marketing and we can do this, this, and that for you. We don't get into that battle with other agencies because it's just not going to do enough forth the types of clients that we want to deal with who want to scale at a more significant level than just a 2% growth. Unless that 2% growth is a significant amount of money for their business because they’re already massive, then maybe that would be okay, but as a general rule of thumb.

But we have minimum thresholds. To start doing business with us it's going to be a few thousand dollars minimum a month just to get us to start doing things because we have to do, at a minimum, a three-pronged approach. So that three-prong approach is going to be, we won't come in and just do your PBC, or just manage your Email, or just do your videos, or just do your web unless we feel like there’s an opportunity down the road to do more with you, because we want to provide the most impact and really be integrated in from a partnership level. So at a minimum, we typically look at SEO, content marketing, and social media management because now we're managing the long-term play with the SEO, and managing the website. We’re creating content, whether it's written articles or video production, and then weave a distribution source with social. At a minimum level that's what we always got because those three things have to be in our control for us to then be ranked and valued from the client standpoint for them to say, are you guys moving the needle? Well if we're just managing your social, but your content isn't that great, then we don’t have control over whether or not that's going to produce the results you want. There are agencies that will do that, and if you have enough good content, they can look at it, but we want to be in more control to look at the entire picture of the strategy, the creative, the distribution. That’s the best way to get the results. Now, from there, we get into pay-per-click advertising, whether it's YouTube, pre-roll, whether it's Google Ad Words, social media advertising, video production, doing things like Email marketing, CRM management. We can go to the wide range of being the partner agency that does everything for your one or two-person marketing department. Or if you have nobody in your marketing and we’re dealing directly with a COO, or a Vapor sales, that's fine. Or we can just do an aspect of it. Some of our clients have teams of 6 to 10people and we are just handling a smaller portion of it to offshoot some of that heavy lifting from them. We’re set up to be nimble in that aspect, but at a minimum level we have to at least do a few of those different creative points, a few of the distribution sources, and going all the way up into if you have brand collateral that you want, pitch decks, graphics design types of things, brochures, line cards, cell sheets, we do those on a project basis. Some of our clients have us on retainer to where we're doing it every single month because that’s how often they're rolling out new products or making changes, but for the most part, those are one-off things.